According to the company, the idea behind such program was to make the situation less uncomfortable than to displaying the mobile phone in front of the cashier or pulling out a paper coupon. Being less clumsy and easier, Foursquare expects more individuals to join the program. Hence, the check-in-deals program has been opened to all Foursquare users, “making everyone happy.” According to Noah Weiss, Foursquare product manager, when the users …



