Foursquare Set to Accept Check-in-Deals and ATM-cum-Debit Cards to Boost its Longstanding Revenues

According to the company, the idea behind such program was to make the situation less uncomfortable than to displaying the mobile phone in front of the cashier or pulling out a paper coupon. Being less clumsy and easier, Foursquare expects more individuals to join the program. Hence, the check-in-deals program has been opened to all Foursquare users, “making everyone happy.” According to Noah Weiss, Foursquare product manager, when the users enjoy a remarkable experience checking and redeeming the deals and subsequently, the merchants earning more revenues, it automatically drives more money for the company.

However, this is something that the company needs to think more seriously as it focuses on growing and expanding its business. No wonder, the company has its paid promoted updates pilot programs, empowering businesses to attract more customers, but that is still in its unripe stage and needs more time before it can scale widely. In conjunction with this, Foursquare has an additional analytics dashboard that helps businesses to have more information about different types of people who are spending at their stores. These powerful tools can be fair enough for understanding consumer behavior, helping businesses to take critical decisions.

At the same time, the company is all set to accept Visa, Mastercard and debit cards, which are commonly used by the majority of Americans today. With this initiative, in association with check-in-deals program and other tools, it is expected to drive the revenues for Foursquare. However, the success of the program depends majorly on whether the individuals continue to check in the deals and discounts, wherein consumers can now link their Foursquare accounts with credit card, debit card, Visa and Mastercard.

With these initiatives, the company expects to drive revenues for one of its longstanding streams, and will be successful in the effort, given its check-in-deals program hits the minds of the consumers. Till then, Foursquare continues to publicize and introduce new initiatives to enable businesses attract consumers.